A short ad created for Cannes Lions 2012 Tata Communications. The brief was simple, create a video that explored 'one second', we took a sports approach as Tata are the key timing operators of Formula 1.

Boxer: Sedat Sag
Director: Navarro Aydemir
Producer: Clement Fernandes
Director of Photography: Carlos Garcia Buenaventura
Focus Puller: Ed Grant
Editor: James Clear Tournas
Grader: Thibaut Petillon
Music: Natali Drosou
Sound Design: Patrick Baker
Sound: Mahmut Mahmut

Special Thanks: Adam Etherington and North London Boxing