House of Dereon: London Fashion Week
Beyonce and Tina Knowles unveiled the campaign for their House of Dereon fall and holiday collections. The campaign was scheduled for London Fashion Week in the UK during September to coincide with the launch of the House of Dereon line available exclusively at the renowned retailer, Selfridges & Co.
RUN worked on-site on the catwalk production at Selfridges. The content was seeded out instantly to press and online. The 15min multi-cam production featured Beyonce making a run down the catwalk, the piece even made it onto screens at the after-party only hours after the show.